News
UEV Appoints Paula Fontana as Chief Marketing Officer
July 22, 2025
United Effects Ventures (UEV), a Philadelphia-based VC studio and startup incubator built to help B2B technology companies start faster and go further, has appointed Paula Fontana as Chief Marketing Officer. A strategic growth leader with deep experience across pre-seed to growth-stage ventures in frontier tech, AI, cybersecurity, edtech, and resilience, Paula joins to accelerate UEV’s brand evolution, founder-first programming, and ecosystem intelligence as the region steps into a new era of innovation.
Read More ->United Effects Ventures Debuts as Philadelphia-Focused B2B Startup Studio & Incubator
May 20, 2025
Today, enterprise technology entrepreneurs Frank Shultz and Bo Motlagh officially launched United Effects Ventures (UEV), a startup studio and incubator purpose-built to help B2B technology founders start fast and go further. The new effort will be accompanied by UEV Origination Venture Fund I to provide companies in the UEV portfolio with iterative equity investment as they develop.
Read More ->Got a startup idea? This new Philly venture studio wants to find founders at their earliest steps
May 20, 2025
A new local venture studio is launching with a community-first focus — and taking over an established meetup for startup founders that it says fits perfectly into its mission. Venture studio United Effects Ventures (UEV) launched today with plans to build startups from the idea stage by taking part in the process, growing the team and contributing early funding.
Read More ->About us
United Effects® Ventures (UEV) is a Philly-based startup studio and incubator established by proven B2B technology leaders to offer origination-stage investment and support that derisks the earliest startup efforts, assuring young B2B technology companies start faster and go further.
We’re blending west coast tech-savvy ambition with east coast investment discipline, years of real “been there done that” founder experience, and a “get it done” attitude to give founders a practical path to success. Clear milestones and no romanticized founder hype.
Our team

Bo Motlagh
Co-Founder & Managing Partner

Frank Shultz
Co-Founder & Managing Partner
Paula Fontana
Chief Marketing Officer

Casey McGinley
Operations Coordinator

Nik Patel
AI Advisor

Kevin Jurrens
Communications Counsel
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Alan Ruber
Head of Clarity Research
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